First partnership with a tampon company reflects Sequel’s mission to bring high-performance period products to all women athletes and sports fans
Washington, D.C. (April 22, 2025) – D.C. United has announced a partnership with Sequel, a leader in feminine hygiene products, to provide high-quality complimentary tampons for players and staff members at the Inova Performance Complex and all Audi Field events. This marks one of the first-ever tampon partnerships for both a Major League Soccer (MLS) team and a stadium, setting a new standard for fan amenities in professional sports. Additionally, Sequel will support the newly launched DC Power Football Club, one of the inaugural teams in the USL Super League that launched in 2024, by providing tampons in the home and visiting locker rooms for players and staff in addition to the fans.
“This is an exciting partnership between Sequel and D.C. United to supply complimentary feminine hygiene products for our fans at Audi Field. As a woman in sports, I’ve always wanted to create a match day experience that meets the needs of all fans at Audi Field,” Danita Johnson, D.C. United President of Business Operations, said. “This innovative partnership with Sequel sets a new standard not only in soccer but in professional sports, where every fan, staff member, and player can feel empowered and comfortable at Audi Field.”
This partnership reflects Sequel’s ongoing commitment to breaking barriers and challenging the stigma surrounding periods and feminine hygiene products. Building on their previous milestone partnership with Stanford University, where they launched the first tampon partnership in NCAA sports, Sequel is now expanding into the world of professional soccer, marking their first-ever partnership with an MLS team and a men’s professional sports league.
"Sequel is proud to continue our journey of creating 'firsts' and removing barriers for women athletes and fans alike," said Amanda Calabrese, Co-founder and Chief Marketing Officer of Sequel. “By partnering with D.C. United, we’re showing that women are not only a vital part of the sports fanbase, but that their needs are equally important. This partnership ensures that all attendees at Audi Field can enjoy the game without distractions, knowing that they have access to the period products they need, free of charge."
As part of the collaboration, Sequel will install custom tampon dispensers in all women’s restrooms at Audi Field. The tampons will be available at no cost to all attendees, further enhancing the stadium's commitment to providing top-tier amenities and ensuring that everyone attending a match at Audi Field feels welcome and accommodated. Offering complimentary tampons goes beyond convenience, it establishes an inclusive environment where people who experience periods feel comfortable.
The partnership extends beyond D.C. United to also support DC Power Football Club. The USL Super League announced a league partnership with Sequel to become the official tampon partner of the league on August 8, 2024.
With Power FC being one of the inaugural clubs in the USL Super League, Sequel will provide tampons for both the players in the locker room and for fans at the stadium. The partnership aligns with Sequel’s mission to support new leagues and teams that elevate women’s and women’s sports.
This partnership also highlights the increasing viewership of women’s sports. In recent years, women’s sports leagues and teams have seen a remarkable rise in viewership, including the NFL, which has experienced a notable increase in female fans. Sequel is proud to be at the forefront of supporting both men’s and women’s teams, where female fans are integral to the game-day experience.
For more information on Sequel and its initiatives, please visit www.trysequel.com.
About Sequel
Sequel is redefining a critical and stagnant category in women’s health, starting with the first reengineered tampon in 80 years. Founded by Stanford product designers and former high-level athletes, The FDA-cleared Sequel Spiral Tampon uses a patented helical design to help prevent leakage and support comfort on and off the field. Sequel is partnering with the best in the sports world to bring the Spiral Tampon to athletes and women everywhere, including Stanford Athletics, Athletes Unlimited, Unrivaled Basketball, DC United, DC Power, and Audi Field. Sequel is backed by top investors in tech, impact, and sports, such as Pear VC, MaC Venture Capital, Cyan Banister and Assia Grazioli.
About D.C. United
One of the founding clubs of Major League Soccer in 1996, D.C. United is among the most decorated teams in the United States with 13 domestic and international trophies.
D.C. United has called the District home for the last 29 seasons and plays their home games at Audi Field in the Buzzard Point neighborhood of Southwest, Washington, D.C, which opened in 2018. In addition to D.C. United games, the 20,000-seat soccer-specific stadium hosts over 100 events year-round.
The Black-and-Red trains at the Inova Performance Complex, a state-of-the-art training facility and performance center located in Leesburg, Va. The 40,000 square foot 30-acre training facility, that opened in 2021, features four outdoor practice fields, and a training center equipped with a weight room and recovery facilities.
The Black-and-Red have won the MLS Cup four times (1996, 1997, 1999 and 2004), the Supporters’ Shield four times (1997, 1999, 2006 and 2007) and the Lamar Hunt U.S. Open Cup three times (1996, 2008 and 2013). For more information and club updates, please visit http://www.dcunited.com and find us on social media @dcunited.
About DC Power Football Club
DC Power Football Club (Power FC) is one of the founding teams in the United Soccer League (USL) Super League that launched in August 2024. Power FC begins the USL Super League Spring Season on Saturday, Feb. 23 against Carolina Ascent FC on the road. To purchase season tickets, please visit dcpowerfootballclub.com/tickets.
Power FC bridges the journey from youth to professional, connecting the global game to local fans. The club is dedicated to increasing the opportunities for both young girls and women to participate in professional soccer, not just as players but as leaders and champions both on and off the field.
Power FC is headquartered in Washington, DC, and are led by club president and local business leader, Jordan Stuart, who oversees the day-to-day operations at Power FC.
For more information and club updates, please visit www.dcpowerfootballclub.com and find us on social media @DCPowerFC.
About Audi Field
The iconic 20,000-seat soccer-specific stadium is nestled in a prime location along the capitol riverfront, the fastest growing area in downtown D.C, and is the permanent home of D.C. United.
Opened in July 2018, Audi Field is a premiere entertainment and event destination and was the host of the 2023 MLS All-Star Game vs. Arsenal FC. Complete with 500 premium field-level seats, 31 luxury suites, and one of the steepest stadium grades in sports, Audi Field offers fans a truly unique gameday experience. The stadium houses various events year-round from corporate outings, music festivals, and world class international sporting events from the Premier League Lacrosse to College Football, and more.
For more information, please visit www.audifield.com and find us on social media at @AudiField.
